2023 - 2024
Full Time Job
Content Executive
London, UK
Anatome London is a wellness brand dedicated to enhancing daily well-being through thoughtfully crafted products and holistic solutions. Inspired by the connection between nature and science, Anatome offers essential oils, supplements, and lifestyle items designed to support mental, physical, and emotional health.
• Create, curate, and post event graphics, product launches, and exclusive announcements across all social channels • Track, analyze, and report on social media metrics and website KPIs • SEO Copywriting • Social Media Strategy
To drive sales, we created promotional reels that helped increase followers by leveraging current social trends. I conducted weekly evaluations and trend research to identify and produce engaging content tailored to our audience.
Anatome, a wellbeing brand rooted in natural ingredients, featured a weekly series called "Sunday Edition," where I collaborated with wellbeing experts to explore their daily routines and the supplements they rely on, providing valuable insights to engage and inspire our audience.
I was responsible for product photography, capturing engaging content like the vibrant atmosphere of Chiltern Street and in-store visuals to highlight the brand's essence.
Since many of our supplements focused on improving sleep, I conducted research on popular topics and trends related to sleep health. I created journal content offering tips for better sleep and highlighting the importance of rest in daily life. To drive conversions for our sleep supplements, I incorporated SEO strategies, ensuring the content was both engaging and discoverable.
VIDEO CONTENTS
2,448
1,370
2,103